The Treasury Department's Terror Financing Unit has launched an inquiryinto why the Toyota Hilux is the ISIS jihad ride of choice. “Regrettably, the Toyota Land Cruiser and Hilux have effectively become almost part of the ISIS brand,” Mark Wallace, CEO of the Counter Extremism Project and a former U.S. ambassador to the United Nations, told ABC News. Iraqi ambassador to the U.S. Lukman Faily asked the question: "Where are they coming from?"

This is not a social-media-savvy product placement that Toyota is looking for with this year's "Let's go places" campaign.